eCPM Calculator
eCPM Calculator
EFFECTIVE COST PER MILLE
Advanced eCPM Calculator
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About eCPM
eCPM (effective Cost Per Mille) is a metric used in digital advertising to measure the revenue generated per 1,000 ad impressions.
Key Formulas:
Basic eCPM: (Total Earnings ÷ Total Impressions) × 1000
Advanced eCPM: CPM × (Fill Rate ÷ 100) × (Viewability Rate ÷ 100)
Total Revenue: (Impressions ÷ 1000) × eCPM
Benchmark Data:
| Ad Type | eCPM Range |
|---|---|
| Display Ads | $0.50 - $5.00 |
| Video Ads | $5.00 - $20.00 |
| Native Ads | $2.00 - $10.00 |
*Ranges vary by industry, audience, and ad network
A higher eCPM indicates better monetization efficiency for your ad inventory. Use this calculator to compare different ad networks, placements, or campaigns.
Pro Tip:
Compare eCPM across different time periods to identify trends and optimize your ad strategy.
