Google Tracking Link Generator
UTM Builder
Create trackable URLs for your marketing campaigns
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Build Your UTM URL
Optional Parameters
About UTM Parameters
UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They help you understand where your traffic is coming from and which campaigns are most effective.
Key Parameters:
- utm_source: Identify the advertiser, site, publication, etc. (e.g., google, newsletter)
- utm_medium: The advertising or marketing medium (e.g., cpc, banner, email)
- utm_campaign: The individual campaign name, slogan, promo code, etc.
- utm_term: Paid keywords (for paid search)
- utm_content: Used to differentiate similar content or links
Pro Tip
Create a naming convention document for your team to ensure consistent UTM parameter usage across all campaigns. This makes reporting and analysis much easier.
